In Medical Design we make use of photography to give direction and reinforce the message of those projects that need it. Photography can change the whole message of a design and its perception. We consider of great importance to fully understand its use to make a coherent utilization of it.
When a user surfs the Web there is a subconscious process going on where decisions and judgments are being made over the content being examined. Things are perceived as positive or negative, beneficial or neutral, affecting the whole experience. Photography plays a big role in this process, and its correct use can enhance the overall perception and message. Like they say, an image is worth a thousand words.
The use of video is much extended in today’s presentations, seminars, product demonstrations, etc. Vdeo can be successfully used to convey the a message. Thanks to the talent that our employees possess, we have successfully made use of video in many of our projects and often proving to be a field where the envelope is constantly pushed.
The use of video or still images has its pros and cons. It is essential to understand which method to use considering that the use of animation automatically increases the project’s dimension and cost. In medical design we offer you support in order to work on all this decisions and find the most appropriate way to cover your needs.
There are times in Web projects where video is not just an option but it proves to be the only way to cover what needs to be conveyed.
In a seminar or a textbook, for instance, photography can do the job but the use of video can reach a wider audience in a way not achievable by a still image. An explanation on how to use a certain product in detail, or a simulation of how a service is performed, are examples of this concept.
